The Launch of OpenIDEO
Introduction to OpenIDEO / OpenIDEO.com from IDEO on Vimeo.
This week, IDEO launched an open idea generation platform called OpenIDEO. It is a place where anyone, not just designers, can contribute ideas, become inspired and evaluate the ideas of others. The thing I like most about OpenIDEO is the fact that it uses collaboration to solve important social problems. You can see other people’s ideas and build on them. It isn’t the type of website where a company that is too cheap to hire a designer can crowdsource their logo design for a $50 prize. OpenIDEO pushes the idea generation platform to the next level.
Tim Brown pretty much sums up my thoughts on this, but he explains it better than I ever could:
The idea of crowdsourcing innovation is, in my view, still a big experiment. Conventionally the question has been whether the crowd can outperform the internal team. Our view is that small teams are good for some things and the broader community is good for others. The goal of OpenIDEO is to find out whether it is possible to orchestrate a collaboration between the two to achieve better results. We are starting the experiment now and we hope you will join us.
- Tim Brown of IDEO
There are two challenges currently open on the site. The first challenge is to help Jamie Oliver in his effort to inspire and educate kids about healthy eating habits. The second challenge is for Gray Matters Capital and involves fostering educational tools for the developing world.I’m excited about this site and I am anxious to see how it evolves!
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