Gretchen Chern | Design Research & Strategy

Building a New Brand

Set­ting the Foun­da­tion With my back­ground in Graph­ic Design, I have designed visu­al iden­ti­ties for exist­ing brands, but I’ve nev­er had the oppor­tu­ni­ty to devel­op the frame­work for a new brand from the ground up. At SCAD, I was able to work with five oth­er stu­dents from dif­fer­ent dis­ci­plines in a spon­sored col­lab­o­ra­tive design class […]

Coca-Cola Packaging

16 oz PET 4 pk Car­ri­er I was asked to design graph­ics for a new 16oz 4pk car­ri­er for the four core Coca-Cola brands. After receiv­ing the die guide, I cut, fold­ed and glued to cre­ate a full-size pro­to­type that I could fit over four 16oz bot­tles. This allowed me to see exact­ly how the […]

Texting While Driving Infographics

Idea Visu­al­iza­tion The first phase of this research project involved col­lect­ing var­i­ous sta­tis­tics relat­ed to tex­ting while dri­ving. After rec­og­niz­ing pat­terns in the data, our team clas­si­fied the infor­ma­tion into seman­ti­cal­ly appro­pri­ate visu­al mod­els that show rela­tion­ships with mul­ti­vari­ate data. These visu­al mod­els were pre­sent­ed in a poster.

Knowledge Sharing Network

Cur­rent­ly, Design Man­age­ment is rep­re­sent­ed so incon­sis­tent­ly that there is both an oppor­tu­ni­ty and a need for Design Man­agers to define our field and chart a course for the pro­fes­sion. The devel­op­ment of a cen­tral net­work enti­ty is the per­fect way to allow Design Man­agers to share their knowl­edge, projects and expe­ri­ences. This forum of […]

Citi Trends Store Rebranding

Citi Trends is a val­ue-priced fam­i­ly appar­el retail­er with over 350 stores in 22 states. The com­pa­ny is head­quar­tered in Savan­nah, GA. Using the cur­rent Citi Trends logo and col­ors, I cre­at­ed a new iden­ti­ty for in-store sig­nage and print.

Brochures & Manuals

Coca-Cola Alu­minum Bot­tle Brochure 39th Cre­ativ­i­ty Annu­al Awards (2009) – Gold Award Win­ner This brochure was cre­at­ed to high­light the beau­ty and inno­va­tion of the new Coca-Cola Alu­minum bot­tle design. Specif­i­cal­ly, the brochure was aimed at tar­get­ing bar own­ers by empha­siz­ing the unique, mod­ern look and expe­ri­ence the bot­tles would cre­ate in the club scene. […]

Web Design & Videos

Tay­lor-Made Deep Creek Vaca­tions Web­site Design Tay­lor-Made Deep Creek Vaca­tions was a start-up rental prop­er­ty man­age­ment busi­ness when I began work­ing on their site as a free­lance job in Feb­ru­ary 2008. I designed comps for all the pri­ma­ry and sec­ondary pages, then built out the entire site. The com­pa­ny grew very quick­ly, and I main­tained […]

Facilitating Creative Thinking

Facil­i­tat­ing the Cre­ation and Eval­u­a­tion of Video Projects in Edu­ca­tion Back­ground We live in a media sat­u­rat­ed soci­ety where media affects the way that we inter­act with and under­stand the world around us. While the con­cept of media lit­er­a­cy has been around since the ear­ly 20th cen­tu­ry, its only in the past 10 years that […]