Coca-Cola Arctic Home White Cans: Good Move?

Recent­ly, Coca-Cola has received some back­lash from the release of the Arc­tic Home white cans. It is the first time in the company’s 125-year his­to­ry that the cans are not most­ly red. So, was the deci­sion to pro­duce these lim­it­ed-edi­­tion white cans a good one or was it a poor strat­e­gy to raise aware­ness?