Recycling in Savannah

How to Motivate People to Create Better Recycling Habits through Awareness, Education and Convenience

Overview

For my final project in the Design Man­age­ment pro­gram at SCAD, I want­ed to take a clos­er look at recy­cling in Savan­nah, GA. The pur­pose of my study was to reveal a bet­ter way to encour­age and enable recy­cling for Savan­nah res­i­dents, mak­ing it a habit­u­al part of every­day life.

The first thing I did was to research the cur­rent state of recy­cling in Savan­nah. I then need­ed to learn what moti­vates peo­ple to change their habits. From this research, I dis­cov­ered oppor­tu­ni­ties the City of Savan­nah may have to increase recy­cling efforts by imple­ment­ing a new strat­e­gy and visu­al cam­paign.

After send­ing my research find­ings to the City of Savannah’s Recy­cling Coor­di­na­tor, I was asked to join their board. Since I no longer live in Savan­nah, I was unfor­tu­nate­ly unable to take up the posi­tion, but I con­tin­ue to con­sult with the Recy­cling Coor­di­na­tor through email and phone cor­re­spon­dence as the city expands recy­cling efforts.

The fol­low­ing is an overview of my research, the oppor­tu­ni­ties I found, and the design solu­tions that met these needs. If you want to learn even more, you can scroll to the bot­tom of this page and flip through my entire process book. Read More

Building a New Brand

Setting the Foundation

With my back­ground in Graph­ic Design, I have designed visu­al iden­ti­ties for exist­ing brands, but I’ve nev­er had the oppor­tu­ni­ty to devel­op the frame­work for a new brand from the ground up. At SCAD, I was able to work with five oth­er stu­dents from dif­fer­ent dis­ci­plines in a spon­sored col­lab­o­ra­tive design class to build a new brand for a nation­al client.

The new brand we helped cre­ate will launch in ear­ly 2012. Three oth­er class­es at SCAD have been build­ing off our research and brand foun­da­tion — an Indus­tri­al Design class cre­at­ed pro­to­types for the phys­i­cal prod­ucts that are part of the brand, a Ser­vice Design class worked on training/sales sup­port and inter­ac­tion design, and a Graphic/Interior Design class final­ized the store design and brand stan­dards man­u­al. I can’t give away too much about the nature of the brand itself until after the launch, but I can dis­cuss more about our process. Read More

Coca-Cola Packaging

16 oz PET 4 pk Carrier

I was asked to design graph­ics for a new 16oz 4pk car­ri­er for the four core Coca-Cola brands. After receiv­ing the die guide, I cut, fold­ed and glued to cre­ate a full-size pro­to­type that I could fit over four 16oz bot­tles. This allowed me to see exact­ly how the pack­age would look before I start­ed design­ing the graph­ics. It was dis­cov­ered that the car­ri­er awk­ward­ly cut off the bot­tle graph­ics when it was lead brand col­or on brand col­or (red on red for Coke, green on green for Sprite, etc). Our design team’s solu­tion was to cre­ate a two-tone design with the car­ri­er so a dif­fer­ent col­or would cut off the bot­tle logos. This also made the car­ri­ers more fun and inter­est­ing. I added bot­tle sil­hou­ettes to the tabs on the top of the car­ri­er both to rein­force the brand iden­ti­ty in that area and to play off the four bot­tles in the pack. I cre­at­ed these pho­to­shop ren­der­ings of the bot­tles in the car­ri­er to show along­side the flat graph­ics so our client could visu­al­ize how the final prod­uct would look. Read More

Texting While Driving Infographics

Idea Visualization

The first phase of this research project involved col­lect­ing var­i­ous sta­tis­tics relat­ed to tex­ting while dri­ving. After rec­og­niz­ing pat­terns in the data, our team clas­si­fied the infor­ma­tion into seman­ti­cal­ly appro­pri­ate visu­al mod­els that show rela­tion­ships with mul­ti­vari­ate data. These visu­al mod­els were pre­sent­ed in a poster. Read More

Knowledge Sharing Network

Cur­rent­ly, Design Man­age­ment is rep­re­sent­ed so incon­sis­tent­ly that there is both an oppor­tu­ni­ty and a need for Design Man­agers to define our field and chart a course for the pro­fes­sion. The devel­op­ment of a cen­tral net­work enti­ty is the per­fect way to allow Design Man­agers to share their knowl­edge, projects and expe­ri­ences.

This forum of knowl­edge sourc­ing will serve prac­ti­tion­ers and the curi­ous alike, demon­strat­ing cred­i­bil­ity and rel­e­vance in the world of com­merce. The net­work and its mem­bers will dis­tin­guish Design Man­age­ment as a viable and unique pro­fes­sion that pro­vides gen­uine suc­cess in its method­ol­ogy and prax­is. Read More