Citi Trends Store Rebranding

Citi Trends is a val­ue-priced fam­i­ly appar­el retail­er with over 350 stores in 22 states. The com­pa­ny is head­quar­tered in Savan­nah, GA. Using the cur­rent Citi Trends logo and col­ors, I cre­at­ed a new iden­ti­ty for in-store sig­nage and print. Read More

Brochures & Manuals

Coca-Cola Aluminum Bottle Brochure

39th Cre­ativ­i­ty Annu­al Awards (2009) – Gold Award Win­ner

This brochure was cre­at­ed to high­light the beau­ty and inno­va­tion of the new Coca-Cola Alu­minum bot­tle design. Specif­i­cal­ly, the brochure was aimed at tar­get­ing bar own­ers by empha­siz­ing the unique, mod­ern look and expe­ri­ence the bot­tles would cre­ate in the club scene. I decid­ed the best way to focus on the allure of the icon­ic bot­tle would be a close crop­ping of the wide­ly rec­og­nized Coca-Cola con­tour bot­tle shape. The brochure opens up to reveal the intro­duc­to­ry copy con­tained inside the con­tour sil­hou­ette. Read More

Web Design & Videos

Taylor-Made Deep Creek Vacations Website Design

Tay­lor-Made Deep Creek Vaca­tions was a start-up rental prop­er­ty man­age­ment busi­ness when I began work­ing on their site as a free­lance job in Feb­ru­ary 2008. I designed comps for all the pri­ma­ry and sec­ondary pages, then built out the entire site. The com­pa­ny grew very quick­ly, and I main­tained the site for them until Novem­ber 2008. At that time, they were ready to turn their site over to Visu­al Data Sys­tems — the com­pa­ny I worked for dur­ing one of my col­lege intern­ships — for fur­ther devel­op­ment and future main­te­nance. Visu­al Data Sys­tems added back-end pro­gram­ming and search func­tions to my orig­i­nal web­site design.

Check out the site here: www.deepcreekvacations.com. Read More

Facilitating Creative Thinking

Facilitating the Creation and Evaluation of Video Projects in Education

Background

We live in a media sat­u­rat­ed soci­ety where media affects the way that we inter­act with and under­stand the world around us. While the con­cept of media lit­er­a­cy has been around since the ear­ly 20th cen­tu­ry, its only in the past 10 years that it has gained momen­tum and wide recog­ni­tion in acad­e­mia. Media Lit­er­a­cy is a two-fold process. First, one must posess the abil­i­ty to under­stand, dis­sect, and crit­i­cal­ly ana­lyze the infor­ma­tion that is being pre­sent­ed. Sec­ond, one must be able to take that under­stand­ing and use it to cre­ate an effec­tive and mean­ing­ful pro­duc­tion. Oral and writ­ten com­mu­ni­ca­tions are nec­es­sary skills in today’s world and are appro­pri­ate­ly empha­sized in our edu­ca­tion sys­tem.

Media-based projects rep­re­sent a way to com­mu­ni­cate com­plex ideas to broad­er audi­ences. These types of projects have recent­ly been infil­trat­ing the aca­d­e­m­ic world as accept­ed schol­ar­ly com­mu­ni­ca­tion tools. How­ev­er, a dis­con­nect is present between the expec­ta­tions of the pro­fes­sors that are assign­ing and eval­u­at­ing the projects and the stu­dents who are asked to cre­ate them. Read More

What’s Under the Kitchen Sink?

Overview

In the twen­ty-first cen­tury, orga­nized liv­ing spaces are more preva­lent than ever. Orga­ni­za­tional sys­tems have been designed and redesigned in an attempt to make spaces more accom­mo­dat­ing. The scope for this project was to step back and ana­lyze why cur­rent sys­tems are not work­ing to their full poten­tial and cre­ate a solu­tion that would be a bet­ter fit.

First, we need­ed to dif­fer­en­ti­ate issues with prod­ucts that were cur­rently out on the mar­ket, then deci­pher whether the issues revolved around usable space, aes­thet­ics or accessi­bil­ity. The objec­tive of the design weighed heav­ily on user data col­lected through sur­veys, pho­tographs, and con­sumer opin­ions on how the space should be defined. The pri­ma­ry con­cerns of poten­tial cus­tomers were evi­dent upon com­ple­tion of research, thus allow­ing the team to move towards the idea devel­op­ment process. This process includ­ed sketch­es and ren­der­ings of pos­si­ble design solu­tions.

The design need­ed to sat­isfy the needs of most poten­tial con­sumers, rather than tar­get­ing a spe­cific group. By design­ing a customiz­able sys­tem, our final prod­uct affords bound­less oppor­tu­ni­ties in vary­ing kitchen lay­outs and is eas­ily acces­si­ble, afford­able and easy to clean. Read More