The Creative vs. The Marketing Team

The rea­son I like this arti­cle The Cre­ative vs. The Mar­ket­ing Team: Yin And Yang, Oil And Water — Smash­ing Mag­a­zine is because it breaks down the issues between cre­ative and mar­ket­ing teams and encour­ages design­ers to stand up for them­selves and their work. It is, of course, writ­ten from the per­spec­tive of a cre­ative per­son, but it doesn’t put all the blame on mar­ket­ing peo­ple. The author is real­ly seek­ing to have us all work bet­ter togeth­er.