Building a New Brand
Setting the Foundation With my background in Graphic Design, I have designed visual identities for existing brands, but I’ve never had the opportunity to develop the framework for a new brand from the ground up. At SCAD, I was able to work with five other students from different disciplines in a sponsored collaborative design class […]
Citi Trends Store Rebranding
Citi Trends is a value-priced family apparel retailer with over 350 stores in 22 states. The company is headquartered in Savannah, GA. Using the current Citi Trends logo and colors, I created a new identity for in-store signage and print.